Google adds more example categories of sites that may be impacted by the product reviews update
Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more...
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Google Data Studio now known as Looker Studio
Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today,...
Your guide to Google Analytics 4 attribution
Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines...
Alexa users claim Amazon is using voice recordings to target ads
Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private...
Facebook has rolled out a new Pages experience
Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections...
9 Tools To Scale Your Amazon Marketing & Sales via @sejournal, @lorenbaker
Getting your business up and running as a new Amazon seller can be daunting.You must invest in top-notch Amazon marketing...
9 big risks of cheap SEO
Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that...
A guide to Google Analytics 4 for marketing agencies
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics...
How to complete a website shutdown with a split migration
Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making...
LinkedIn matched audiences: How to get started
LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see...