Revenue optimization: 3 ways to get your advertising efforts right
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today,...
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Google replaces its Webmaster Guidelines with Google Search Essentials
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines...
A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick
As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a...
The Fundamentals Of Influencer Marketing via @sejournal, @ashleymadhatter
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?Influencer marketing...
5 ways you’re hurting account performance when it comes to RSAs
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search...
Search Engine Land Awards 2022: Complete finalists list
NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. agency is a finalist in...
Google On Solving How to Write Good Alt Text via @sejournal, @martinibuster
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share...
New SEO Strategies: 3 Steps To Perfect SEO Content Creation via @sejournal, @hethr_campbell
Are you forward-thinking in your approach to search marketing?When was the last time you updated your content strategy? With Google’s...
Webinar: Deliver highly-personalized experiences with quality data
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for...
WooCommerce SEO: The Definitive Guide For Your Online Store via @sejournal, @coreydmorris
There are several popular online stores, shopping cart platforms, and plugins.There are pros and cons to all of them, and...