Business
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TikTok CEO faces congress over security concerns
In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will...
Read moreGoogle Bard is here and disappointing vs. Bing Chat and ChatGPT
As of writing, Bard has been open to a small portion of the public for a full day. I’ve had...
Read moreGoogle explains why Bard rarely lists citations and links to content creators
Google began to open Bard yesterday and as more of us began to use it and compare it to competitors...
Read moreHow to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a...
Read moreThis day in search marketing history: March 22
Google AdWords forces advertisers to use call extensions In 2013, Google quietly announced that, starting in April, AdWords ads with...
Read moreWhat Google’s new guidelines for AI-produced content mean for SEO
Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another...
Read moreNew Google Analytics item-scoped custom dimensions
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app....
Read moreTikTok enters the search ad market, challenging Google and Microsoft
TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and...
Read moreYouTube overlay ads are going away
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company,...
Read moreHow to set up Google Analytics 4 using Google Tag Manager
Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced...
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