Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs, you will soon be able to enter a prompt to Google will generate a first draft for you.
Google Docs. Now instead of just getting a blank screen, you will see a prompt – Help me write. In the example Google shared, you could instantly create a job description for a regional sales representative then hit a blue Create button.
Here’s a preview of what it will look like:
But. As with all things AI, you’ll want to review and edit whatever Google Docs will provide. That’s why Google noted “AI is no replacement for the ingenuity, creativity, and smarts of real people. Sometimes the AI gets things wrong,”
Gmail. Google will also be bringing generative AI to Gmail to help you write and rewrite drafts. Google highlighted how you could input a few notes and then Formalize it.
In addition to the Formalize option, Google’s preview image included five additional generative AI features – Elaborate, Shorten, Bulletize, I’m Feeling Lucky (“a new playful voice”) and Write a draft.
Vaporware (a.k.a., coming soon). This is another step in Google’s slow rush into AI. Google has only announced these new additions – they aren’t actually available yet. As with Bard, Google said the generative AI features in Workspace are only available to a small set of “trusted testers.”
Why we care. If you use Google Workspace, then you’ll probably want to test out these tools when they become available to see just how useful and time-saving this actually may be for creating content or emails. AI is already baked into Gmail and Google Docs (think: finishing sentences for you or the ability to generate content summaries), and these additions could potentially help save you more time on some more mundane day-to-day tasks.
Dig deeper. You can read Google’s announcements here and here.
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Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.
Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
