TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising.
Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously they had allowed that content and faced scrutiny from US lawmakers because of it. As a result, TikTok started banning political advertising in 2019.
Request verification. Political accounts can request verification and the platform will also take added steps to confirm the identity of any profiles they believe to belong to politicians or political parties.
Enforcing the ban. TikTok will update its policies to prohibit campaign fundraising. Accounts belonging to politicians and parties will automatically be prevented from accessing any ad features. Additionally, those accounts will also be banned from using money-making features available to influencers on the app such as digital payments and gifting.
Why we care. If you’re a politician or advertiser working on behalf of a politician, be aware of TikTok’s new policies. Politicians or political groups who try to fundraise on the app will be banned.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
