from SEO Sara Taher on how to post well on LinkedIn

Every time I go to LinkedIn, I see almost always an update from Sara Taher. She is the SEO Team Lead at Flywheel Digital.

Many of her posts get lots of engagement. Her posts regularly draw hundreds of comments, reactions and shares.

What is her secret to being visible on LinkedIn and posting well? Is she the one who figured out how to use LinkedIn?

Taher was kind enough give us a glimpse into her LinkedIn posting strategy. Here are some highlights from our Q&A. It may be obvious that much of Taher’s advice aligns with LinkedIn’s advice for creators.

What is your biggest goal on LinkedIn for Taher? To create her personal brand.

• Taher stated, “My audience is SEO and Digital Marketers primarily, but I was also able to attract some tech-savvy entrepreneurs and marketing managers looking for SEO consultants.”

These are the keys to a successful LinkedIn posting. Taher stated that she doesn’t have a schedule. Inspiration is what inspires her writing. Taher stated that she often gets ideas for posts from things she is working on.

What formula is best for Taher?

• The formula is made up of four elements. 1. Provide relevant and 2. provide actionable information. 3. Be you and be real.
• SEOs can understand my posts. I make it easy to understand. They find it useful for everyday SEO tasks.”

This post was one example of what she did when she talked about content audits.

Here’s another in which she discusses optimizing your homepage.

Taher shares SEO tips and insights, but she also opens up about her life.

She noted in this that posting something about herself made it feel like she was “seen” for the first time.

In this, she talked about confidence, something she acknowledged she has struggled with.

When is the best time to post on LinkedIn? Your LinkedIn post will not be visible or engaged if you post at in the middle of the week. But, I was curious to know if Taher had ever noticed any times or days that worked for her. Here is what she said:

• My audience is diverse with different time zones, and sometimes even different weekends (some countries consider Friday and Saturday weekend days). My experience is that people are most engaged when I post first thing in the morning, my time. However, posting on Sundays or Tuesdays would be the best.

What to Avoid. Taher also offers some tips on what does not work.

• “Definitely try to imitate someone else. Taher stated, “Don’t try and imitate other peoples’ style.”

Taher shared that she learned a lot from following other SEO professionals on LinkedIn and connecting to them. You can still learn from other people without copying their work.

Determining success. Your goals will determine your success. How does Tahker define success for her LinkedIn post

• “Success” for me means that I get engagement on a blog post. Positive feedback from my followers is also a sign of success.

A final piece of advice. This is the last piece of advice that we need to hear from others in our space:

• “Posting and being a public figure within the SEO community is a responsibility. People will follow your advice.” Don’t post anything that you aren’t 100% certain of.