Off-page SEO is one of the most difficult parts of digital marketing.It can feel like there are more ways to...

Consumer needs and behaviors can change dramatically depending on the current economic climate.However, one thing always remains consistent: They always...

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign.However, the effort requires data to tell...

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department...

Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to boost content...

Google has announced a new large search algorithm update the search company named the helpful content update that targets websites...

Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR)....

Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes...

If your business isn’t building quality backlinks, you’re not building prominence.If you’re not building prominence, you’re missing one of the...