The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with...

How do you measure the effectiveness of your marketing campaigns?Have you ever felt that some marketing channels’ data seems to...

Ever struggle with what to write, when to write it, and how often to write content on your website? Join...

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold,...

Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative...

One area many agencies lack overall, especially in local SEO, is reporting.Unlike enterprise and international businesses with C-level executives and...

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data...

Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker.Essentially, users can search for places, people,...

When it comes to online shopping, there’s an undisputed leader.  Boasting a 37.8% share of the ecommerce market, Amazon is...

Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since...