[Sponsored]: The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B...
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Meta rolls out Branded Content on Reels
Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic...
Google Ad match types are not going away
Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it....
Early trials show that Google FLEDGE is flopping
Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone...
Meta implements ad restrictions in US for social issues, elections, and politics
From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new...
404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both via @sejournal, @benjarriola
Google search console warns publishers about 404 errors: 404 and soft 404.While they’re both called 404, they are very different....
The case of the stealth Google-bomb
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where...
Google on Alt Text SEO & Accessibility via @sejournal, @martinibuster
Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching...
The Pinterest Trends Tool is expanding with a new API for Conversions
The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their...
7 tips to turn Google’s Search Essentials into strategy
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to...