This day in search marketing history: January 9
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative...
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This day in search marketing history: January 8
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become...
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%....
What to do when the wrong page ranks for a keyword
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record...
30 Content Marketing Statistics You Should Know via @sejournal, @JRiddall
Content continues to rule most marketing strategies, and there is evidence to support my assertion.Simply put, content marketing is a...
AI For SEO: Can You Work Faster & Smarter? via @sejournal, @martinibuster
AI for SEO is at a tipping point where the technology used by big corporations is increasingly within reach for...
This day in search marketing history: January 6
In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The...
Best SEO Courses Online – Free & Paid Options via @sejournal, @lorenbaker
Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his...
Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran
When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever....
Why advertisers should reassess Google Ads recommendations
I have a new recommendation for Google Ads advertisers in 2023:Turn off and pause the use of all Google Ads...