This day in search marketing history: January 14
R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very...
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AI content: Is it helpful or spam?
When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard. I...
3 core skills that will help advance your SEM career
There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost...
Free Content Plan Template To Adapt To Your Needs via @sejournal, @BrianFr07823616
Keeping your business top of mind for your targets calls for you to post content regularly. You must post the...
This day in search marketing history: January 13
Matt Cutts educates Washington, DC about Google In 2011, Matt Cutts, the head of Google’s search spam team, was in...
Word Count & SEO: What Content Marketers Need To Consider via @sejournal, @ViolaEva1
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be?In...
Google’s December 2022 helpful content update is now done rolling out
Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll...
Google Search on using AI to write content
Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing...
8 dangers of copying another brand’s SEO
A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target...
A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage...