This day in search marketing history: January 23
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from...
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SMX Master Class Early Bird rates expire this Saturday!
Make 2023 the year you become a master of search marketing: Attend your choice of SMX Master Class online March 1-2, to learn...
This day in search marketing history: January 22
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL...
This day in search marketing history: January 21
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about...
TikTok has a secret “Heating” (cheating?) button
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a...
Is AI-written content replacing cheap old content farms?
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we...
Report: Google search will debut chatbot features this year
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times...
Businesses, users, and experts defend big tech against algorithm lawsuits.
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme...
13 key SEO metrics to track in 2023
There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse....
How Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be...