Your guide to PPC budget management in Excel
Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own)...
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Personalization doesn’t have to be an uphill battle by Bloomreach
The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more...
Bing Webmaster Guidelines updated for “conversation mode” and AI
Microsoft has updated the Bing webmaster guidelines in conjunction with the announcement of the new AI-powered search featured in Bing...
What Is User Experience? How Design Matters To SEO via @sejournal, @makhyan
User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook.If...
How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively
This post was sponsored by DinoRANK. The opinions expressed in this article are the sponsor’s own.Google is a great source...
This day in search marketing history: February 8
Google Chrome to mark non-HTTPS sites as ‘not secure’ In 2018, Google announced it would identify all sites that had not...
Missing links: Where are sources in Google’s AI search results?
Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s...
Will the new Bing create more opportunities for advertisers? Maybe
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or...
Microsoft Bing previews its new search engine with ChatGPT
Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create...
Mastodon shows declined growth, despite concerns with Twitter
Mastodon was all the craze when Elon Musk took over Twitter, but its growth has not just slowed in the...