How the YouTube algorithm works: What marketers need to know
YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform...
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What is short-form content? Your guide to when and how to use it
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content....
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that...
Ads for cannabis are now allowed on Twitter
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it...
Where is SEO in the business hierarchy?
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO...
8 aspects of a sustainable SEO strategy
Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use...
This day in search marketing history: February 16
Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is...
Webinar: Keep customers engaged all year long by Cynthia Ramsaran
The holidays may be over, but now is the perfect time to think about how to keep your customers engaged...
Google publishes new link best practices
Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document...
Bing’s new ChatGPT has multiple personalities
If you’re still on the waitlist for the new Bing, then it shouldn’t be too much longer. Corporate Vice President...