What is SEM – Search Engine Marketing?
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic...
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How to dial in your ad messaging in an automated marketing world
Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded...
Code-free custom conversion, and 5 other new Microsoft Ads updates
Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET...
SaaS Seo: A Four-Step Strategy For Growth via @sejournal, @krisjonescom
If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem...
This day in search marketing history: March 7
Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load...
Meta Announces New Top-Level Product Group For Generative AI via @sejournal, @kristileilani
Mark Zuckerberg, CEO of Meta Platforms, announced the creation of a top-level product group that will focus on turbocharging Meta...
‘Link in bio’ platforms: Which is best for SEO?
With the popularity of social media came the rise of “link in bio” tools which allow users to create a...
How to document your content strategy
So you’re ready to document your content strategy. You think you know what that entails – you need to write...
20 Essential Technical SEO Tools For Agencies via @sejournal, @BrianHarnish
Technical SEO tools are plentiful.However, tools are just part of the equation. Tools are useless without an experienced technical SEO...
This day in search marketing history: March 6
Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Site owners could...