Metaverse
Moving on from search engine optimization to search optimization
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But...
Read moreThis day in search marketing history: January 27
Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though...
Read moreMeta Reinstates Trump to Facebook & Instagram via @sejournal, @martinibuster
Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks,...
Read moreUS Justice Department sues Google again, aims to dismantle its ad division
The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to...
Read moreMicrosoft is improving its ad platform. Here’s why brands should give it a shot in 2023
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this...
Read moreYoast SEO version 20 with a new interface for settings
Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new...
Read moreHow to write a checklist article: A 5-step checklist
Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time...
Read moreThis day in search marketing history: January 23
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from...
Read moreBusinesses, users, and experts defend big tech against algorithm lawsuits.
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme...
Read moreHow Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be...
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