Metaverse

Over the last few weeks, Instagram has been introducing new surfaces and ad creative tools to give businesses more options...

E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse...

Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light...

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing.  The announcement came...

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to...

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better...

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field.Or is...

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results.This...

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages.The...

Facebook is rolling out Collaborative Ads for local delivery to help restaurants and grocery stores give people more ways to...