Marketing
You Must Unlearn What You Have Learned About B2C Content Marketing via @sejournal, @gregjarboe
I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker...
Read moreWhy do customer relationships matter now more than ever? by Cynthia Ramsaran
Research has shown time and time again that existing customers are 50% more likely to try new products of yours...
Read moreLevel up your video game ad strategy: A guide to measuring success
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues...
Read moreOptimizing local landing pages for search: 8 best practices
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local...
Read more25 ChatGPT Examples For Digital Marketers & SEOs via @sejournal, @vahandev
ChatGPT is a revolutionary technology that will significantly change how we work.As a programmer, I initially didn’t believe it could...
Read moreHow to transition away from Google Ads similar audience segments
Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences...
Read more5 Ways To Combine SEO & SEM For More Effective Marketing ROI via @sejournal, @hethr_campbell
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s...
Read moreThis day in search marketing history: March 1
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document...
Read moreBuild a winning marketing attribution framework by Cynthia Ramsaran
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea...
Read moreTikTok Announces Sounds For Business via @sejournal, @kristileilani
TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses.Businesses that use...
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