Marketing

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability...

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and...

Google is deprecating the international targeting report in Google Search Console, the company announced. Google wrote, “The International Targeting report...

As an analyst, marketer, or SEO, you probably have some go-to reports you are used to looking at in Google...

Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search...

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how...

We’re expecting the Google helpful content update to launch this week.  Does the announcement have you concerned? Aleyda Solis posted...

The Core Web Vitals report in Google Search Console is now showing URL-level data in the example URLs.  Google also...

I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it?It’s every...