Marketing

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new...

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest...

There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started...

Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical...

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with...

How do you measure the effectiveness of your marketing campaigns?Have you ever felt that some marketing channels’ data seems to...

Ever struggle with what to write, when to write it, and how often to write content on your website? Join...

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold,...

Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative...

One area many agencies lack overall, especially in local SEO, is reporting.Unlike enterprise and international businesses with C-level executives and...