Marketing

Are customers finding relevant, informative content when they search for your business or visit your website?How do you create a...

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts...

In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and...

With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving...

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today,...

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines...

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care?Influencer marketing...

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share...

Are you forward-thinking in your approach to search marketing?When was the last time you updated your content strategy? With Google’s...