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How to write a blog post that wins in 10 steps
Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all...
Read moreThis day in search marketing history: January 15
Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on...
Read moreAI content: Is it helpful or spam?
When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard. I...
Read more8 dangers of copying another brand’s SEO
A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target...
Read moreHow marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed —...
Read moreArbitrage in Google’s Local Services Ads: What you need to know
Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search...
Read moreThis day in search marketing history: January 9
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative...
Read moreThis day in search marketing history: January 8
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become...
Read moreThis day in search marketing history: January 6
In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The...
Read moreCommerce Components by Shopify gives large retailers new ways to use the platform
Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its...
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