Finance
This day in search marketing history: January 30
Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was...
Read moreThis day in search marketing history: January 28
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results...
Read moreWhere should you spend your SEO budget?
Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter...
Read moreWhat is ChatGPT and why SEOs should care
Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. People are looking for information...
Read morePerformance Max for B2B: 4 best practices
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of...
Read moreIn-game ads: why brands should be excited
In 2022, it was estimated that 227 million people in the US played video games and 46% of those were...
Read moreIs AI-written content replacing cheap old content farms?
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we...
Read moreAlphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of...
Read moreEfficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or...
Read moreHow to avoid 7 mistakes that tank retail Performance Max campaigns
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his...
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