reasons it is a good idea to outsource SEO

You want to discover the best SEO strategy for your company.

There are many options

• Your SEO can be outsourced.
• Your SEO should be done in-house

There is no one right answer. Your decision today may not be the same as it is a year later.

Here are six reasons outsourcing SEO is a smart move.

1. To get rid of responsibilities

Depending on your team’s size, composition, and other factors, there may be many content, marketing, and technical people who wear multiple hats and have multiple responsibilities.

SEO involves functions beyond core research, strategies, implementation, and execution of tactics. It covers content, IT, UX, and the ability navigate legal or compliance functions.

Many times, outsourcing SEO removes a responsibility from marketing staff. This allows them to take on more of the effort rather than becoming an expert in a particular channel.

2. To create accountability

Thinking about accountability is a deeper concept than just day-to-day responsibilities.

It can be difficult to keep focus on the work and hold yourself accountable for your progress if you have too many hats, such as the SEO hat.

SEO is a process that takes time. It takes a lot of time and tactical implementation to reap the long-term benefits. Accountability must be established for all work.

This means that the responsible party has the resources and tools to provide the necessary budget, tools, and other needs (content, IT, etc.). To do the job correctly. It is important to have a plan, KPIs, and a time frame for when it will occur and how it will be measured.

Part-time resources or those who don’t have the expertise and resources required can’t be held responsible for the quality and performance of their efforts.

3. Moderation is key

Over the years, I’ve learned what it means for someone to be in the middle of the table as a moderator.

A third party or someone not directly involved in the day-to-day operations of an organization can be a huge plus.

This person or group can spot things that are missed in other marketing activities, sales activities, or customer service.

Marketers who are unable to get outside help can find it difficult, much like writers who have to proofread their copy.

4. To ensure consistency

In-house SEO focuses can struggle with consistency. There will always be competing interests, even if you are part of an SEO team.

Customer service issues or the need for work leads can often take precedence over SEO and other elements of a plan that won’t have an immediate effect today.

If you don’t make consistent efforts and are not committed to the overall SEO strategy, your website will suffer.

5. To bring in expertise

It can be difficult to keep up-to-date with the latest SEO trends and be an expert in crafting, maintaining and adapting a SEO strategy.

Search results and algorithms are always changing. There are many competitors. There is an abundance of information, accurate or not.

To stay on top of the SEO world, even the best in-house SEO must be able stay connected to the community. There is always something new to do or a problem to solve beyond the tactical execution and strategy.

It’s difficult to be an expert in all aspects of SEO for a large organization or website. It’s difficult to find someone for SEO, even if you have a small business.

6. To improve ROI

It’s possible to calculate SEO ROI regardless of whether your efforts are managed internally or through a partner. It is not always easy, as there are many responsibilities and issues.

When you do SEO, you are investing in people, technology, content, and measurement. It is important to see if you are getting a return on your investment.

Is it possible to discern this with an in-house team member? Is there a reason why SEO isn’t working? Is there a problem with moderation?

All the reasons I mentioned for outsourcing all point to ROI in one way or another. Sometimes it is best to have a partner who takes on SEO. This will ensure that the effort moves forward in a responsible and ROI-measured manner.

Bonus: Keep it at home

Are you still skeptical that outsourcing can help?

You are probably correct.

I don’t have anything against in-house teams.

Actually, I have worked with many brands in digital marketing channels over the years. They had an excellent grasp of SEO and asked me for advice or outside audits. I wouldn’t advise them to outsource any work as they do outstanding work.

Many organizations and teams are well-suited for an in-house team who can work with all stakeholders to make things move forward.

These reasons to outsource are important to remember if you already have an in-house team, or are planning to invest in one.

These opinions are not necessarily those of Search Engine Land, but they do reflect the views of the guest author. Here are the names of staff authors.